We suggest using online platforms like Google, Typeform or Survey Monkey to create surveys and track candidate responses.
- We recommend sending surveys during peak response times, typically early in the morning or later in the evening, to capture more responses.
Candidates get multiple questionnaires a day, so consider the survey questions you are using and the amount of time it will take to complete the questionnaire.
- Make sure every question is a gem–and designed to get you relevant information that will answer your biggest questions.
Candidates have busy schedules, so knowing who helps them stay organized is your best choice. We’ve found that direct messaging campaign Facebook pages is the most effective way to get responses.
- Try reaching out via email or phone to the campaign manager, communications director, or anyone who has the ability to pass along your survey. When in doubt, try to get in contact with the candidate directly.
Not all candidates will fill out the form by your desired deadline - it’s ok to contact them to remind them to complete your survey.
- Remember to let the candidate know why your survey matters. If their survey responses have the potential to inform undecided voters, let them know.
Show them you’re grateful for the time they took to fill out your survey. Publish a report of your findings on your website or tell them how you’ve used their input to make positive changes.
We’ve found that customers who develop questions based on feedback from the groups they’re trying to reach not only create questions that reflect their priorities, but also see more enthusiasm for their site across the board.